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Increasing Sales Via Custom Web Application Development

These days, a website is essential to the daily operation of your business, whether you have a physical or online store; an established business or a startup. Having an intuitive and responsive website can extend your market reach and boost sales significantly. The Advantages of Custom Web Application Development Custom web app development improves business visibility A dedicated website adds credibility and brand authority Websites provide a higher return on investment (ROI) than traditional means of advertising A good website can give a business a competitive edge Custom designed websites are optimized to work across different web browsers, so the content is accessible to more consumers Custom web application development is similar in cost to template-based options, yet it provides superior functionality It is important to create and maintain an online presence. Custom web application development offers the opportunity to stand out from the c
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The Mobile App Development Process

Regardless of the nature and size of your business, mobile applications have become must-haves. Mobile app development software provides a direct marketing link to the customer. To ensure that businesses get the most out of this opportunity, mobile app design and development follows a specific process and takes the following into account: Planning: Extensive detail goes into the planning process. Firstly, the problem statement is analyzed. In collaboration with the business, requirements, target audience and specifications are identified.Thereafter, a suitable solution is generated. The requirements of the mobile app can be classified into three categories, namely: functional, non-functional and user-interface. A feasibility study is carried out on these requirements. Identification of Mobile Platforms: Customers use various mobile platforms and devices. As such, the mobile app design needs to accommodate this variety with respect to performance and device suppo
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Boosting Customer Engagement with Mobile and Web Apps

The current market is a highly competitive environment. Businesses are doing all they can to extend their market share. Of course, one of the best ways to do this is to increase customer engagement. Custom apps allow for a solid mobile presence, and customers are provided with user-friendly interfaces to enhance user satisfaction. Mobile and web apps streamline the purchasing process for customers and increase office automation, leading to better customer engagement. Adapting to Customer Preferences Customer-facing apps have become the new standard. This way, customer engagement is constant, and customers are able to make purchases from anywhere, and at any time. The Potential of Push and Pull Notifications Whenever a customer downloads an app, it remains on the customer’s phone. The action of seeing the brand logo in the app’s icon subliminally increases brand recognition and also increases trust between the customer and the brand. So long as notifications contain re
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